Ella Mills news and analysis
Ella Mills, known online as Deliciously Ella, is the entrepreneur behind the Delicously Ella plant-based product range.
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NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
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NewsCaffè Nero rolls out health-focused snacking range
The café chain has partnered with brands including The Protein Ball Co, Deliciously Ella and Proper Snacks
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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NewsThe Salad Project to open four new stores in four months
Four new stores over the next four months will bring The Salad Project’s total to 11 sites
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NewsMedia Bites 29 May: inflation, Tesco cameras and microplastics
The news that UK grocery inflation had risen to the highest level since February 2024 dominated yesterday
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Comment & OpinionWhy so many fmcg startups fall into a funding gap
What we need is a new playbook – patient capital, operator-led funds, and deal structures that don’t hinge on unicorn outcomes, says Joe Benn, director at MNC
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Analysis & FeaturesWhy so many food startups fail and what founders learn
No one wants to talk about the possibility of failure. But there is much to learn from the entrepreneurs who risked it all and didn’t come out on top
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Category ReportGoing, going, gone? Trends in snack bars 2025
Snack bar profits are crumbling in the face of soaring wheat, nut and cocoa prices. So, who’s managing to grow, and at what cost?
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NewsGrubby set to relaunch Allplants ready meals range thanks to IP deal
Vegan recipe kit brand Grubby is preparing to relaunch the Allplants range of plant-based meals after swooping to pick up the exclusive rights to the failed company’s recipes and manufacturing methods
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Comment & OpinionWhy the future of plant-based food is ‘reassuringly natural’
The plant-based category has faced strong headwinds in recent years, but the all-natural subcategory will help revitalise the sector, says Jason Belmont, MD at Gosh Food
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Analysis & FeaturesWhat does Ella Mills’ Allplants purchase mean for ailing plant-based category?
Ella Mills injected a much-needed dose of optimism into the ailing plant-based category last week as she picked up Allplants from administrators
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NewsCity snapshot: Heineken reassures investors with strong results
Heineken says it is set for growth this year after beating its own profit growth guidance in 2024 thanks to a boost in beer sales. Also, Ella Mills buys Allplants brand from administration
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NewsElla Mills picks up Allplants before natural plant-based push
The Deliciously Ella founder has bought the Allplants brand out of administration to combine with her Plants business and act as a springboard to create a ‘natural, plant-based powerhouse’
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NewsGail’s parent company shakes up management team with two new MD appointments
Bread Holdings has made new appointments across its two brands
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NewsFood & drink deals boosted by budget tax worries in 2024
M&A activity in food & drink picked up significantly in 2024, with volumes driven higher in October as businesses raced to push through deals ahead of anticipated budget tax hikes by Rachel Reeves
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NewsSoup disappearing from supermarket shelves amid Bakkavor strike
Thirty-six chilled soup SKUs were unavailable in Tesco at the time of writing
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NewsWaitrose expands on-demand delivery offer with Just Eat
The multi-year deal adds to Waitrose’s existing rapid delivery tieups
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ProfilesMy food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’
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NewsRheal hires advisors as it explores sale and expansion options
Rheal has hired M&A advisors to explore a sale of the rapidly growing superfoods brand as it looks to expand the business further into the grocery channel and international markets
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Grocer 33Asda holds off Nectar Prices challenge in new price comparison
Asda saw off rivals thanks to 16 cheapest and six exclusively cheapest items