Drylock is a behind-the-scenes success story. Over the past decade, it’s been a driving force behind the development of high performance own-label hygiene products on supermarket shelves. And last year the Belgian brand reached a pivotal moment in its UK growth trajectory: Drylock became the largest retail brand supplier across its three core areas - Babycare, feminine care and incontinence – racking up UK sales of €167m in the process.