Archive of all feature synopis – Page 3
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Feature SynopsisFocus On Free From: 12 July issue
Brands are losing share of the fast-growing free from market to own-label. Why? And what can they do about it?
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Feature SynopsisFocus On Sugar Confectionery: 5 July issue
Big sweets brands have been splurging on ads, innovation and in-store promotions. To what effect?
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Feature SynopsisFocus On Lunchbox & Back to School: 28 June
How can retailers and food and drink brands positioned as lunchbox fillers cash in on the trend for gourmet sandwiches?
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Feature SynopsisFocus On Sauces & Condiments: 21 June
Competition is hotting up in sauces and condiments as the big brands become increasingly reliant on promotions to shift their products. Who winning in this climate?
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Feature SynopsisFocus On Fresh Produce: 21 June
Sales of fresh fruit, veg and salad items are booming in the supers. But are UK producers missing out on the growth?
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Feature SynopsisFocus On Cheese: 14 June
“Cheddar has seen shoppers switch away to other kinds of cheese throughout 2024,” says Kantar analyst Kitty Edwards. So what are they buying instead?
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Feature SynopsisFocus On Energy Products: 7 June
This may be the year that natural or “clean” energy drinks – long touted as the next big thing in the sector – finally make their mark on the mainstream…
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Feature SynopsisFocus On Cooking Oils: 31 May
Brands are winning share of the cooking oils market, up by 13.2% to £313.6m. What’s driving this?
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Feature SynopsisFocus On Rice, Noodles & Pulses: 24 May
Rice, noodles and pulses are on a roll, with both value and volume sales growing. Who’s cashing in?
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Feature SynopsisFocus On Butters & Spreads: 24 May
Butter is defying the downturn in the spreads market. Why is this?
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Feature SynopsisFocus On Own Label: 17 May
Own label’s share of grocery has grown in both value and unit terms over the past year. Why?
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Feature SynopsisFocus On Infant & Childcare: 17 May
The giants of infant and childcare are facing challenges on all sides. How are they fighting back?
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Feature SynopsisFocus On Organic: 17 May
Sales of organic products struggled during the cost-of-living crisis
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Feature SynopsisFocus On Bread & Baked Goods: 10 May
As sourdough bread sales continue to rise, supermarket products are coming under growing scrutiny. Why?
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Feature SynopsisFocus On Healthier Snacking: 3 May
How is the marketing and formulation of “healthier” snacks evolving to capitalise on the pressure less healthy snacks are facing? And what are retailers doing to make snacks healthier?
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Feature SynopsisFocus On Soft Drinks: 26 April
How are the big soft drinks brands staying relevent with younger people? And what’s driving the interest in gut health drinks?
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Feature SynopsisFocus On Crisps, Nuts & Bagged Snacks: 19 April
Kantar says that “innovation is key to bringing in new shoppers” to bagged snacks. So what have been the category’s hottest launches in the past year? And how are brands using social media to attract new audiences?
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Feature SynopsisFocus On Deli: 19 April
Retailers are trialling new ways of selling deli items, from self-service counters to new packaged ranges. What’s selling best?
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Feature SynopsisFocus On Yoghurts & Potted Desserts: 12 April
Low-fat yoghurts are losing out to more indulgent offerings. Why?
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Feature SynopsisFocus On Canned & Ambient Food: 12 April
Italian-inspired canned food brands are winning share of sales. Why?





