Archive of all feature synopis
Most recent first...
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Feature SynopsisFocus On Infant & Childcare: 17 May
The giants of infant and childcare are facing challenges on all sides. How are they fighting back?
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Feature SynopsisFocus On Organic: 17 May
Sales of organic products struggled during the cost-of-living crisis
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Feature SynopsisFocus On Bread & Baked Goods: 10 May
As sourdough bread sales continue to rise, supermarket products are coming under growing scrutiny. Why?
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Feature SynopsisFocus On Healthier Snacking: 3 May
How is the marketing and formulation of “healthier” snacks evolving to capitalise on the pressure less healthy snacks are facing? And what are retailers doing to make snacks healthier?
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Feature SynopsisFocus On Soft Drinks: 26 April
How are the big soft drinks brands staying relevent with younger people? And what’s driving the interest in gut health drinks?
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Feature SynopsisFocus On Crisps, Nuts & Bagged Snacks: 19 April
Kantar says that “innovation is key to bringing in new shoppers” to bagged snacks. So what have been the category’s hottest launches in the past year? And how are brands using social media to attract new audiences?
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Feature SynopsisFocus On Deli: 19 April
Retailers are trialling new ways of selling deli items, from self-service counters to new packaged ranges. What’s selling best?
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Feature SynopsisFocus On Yoghurts & Potted Desserts: 12 April
Low-fat yoghurts are losing out to more indulgent offerings. Why?
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Feature SynopsisFocus On Canned & Ambient Food: 12 April
Italian-inspired canned food brands are winning share of sales. Why?
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Feature SynopsisFocus On Personal Care: 5 April
How are skincare, haircare and cosmetics brands using social media to shape trends, attract consumers and sell products?
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Feature SynopsisFocus On Male Grooming: 5 April
The decline in sales of razors has slowed significantly and male skincare and shaving accessories are in growth. So, has the UK passed ‘peak beard’?
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Feature SynopsisFocus On Beer & Cider: 29 March
The black stuff is booming, whilst beer and cider sales continue to struggle. Why?
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Feature SynopsisFocus On Barbecue: 22 March
What’s in store for the Great British BBQ season this year?
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Feature SynopsisFocus On Snack Bars: 15 March
Profits are becoming harder to come by in snack bars. Why? And what does the coming year have in store?
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Feature SynopsisFocus On Dairy Drinks: 8 March
Sales of indulgent RTD milkshakes are also booming and growing numbers of retailers are giving up floor space for self-serve milkshake machines. Who’s cashing in?
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Feature SynopsisFocus On Juices & Smoothies: 1 March
Juice and smoothies brands are bouncing back. In a category that’s grown by 4.7% on volumes down 4.4%, brands are winning share…
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Feature SynopsisFocus On Frozen Food: 22 February
Frozen food is breaking out of the freezer aisles, with growing numbers of retailers integrating freezers into chilled and ambient aisles. What impact is this having on sales?
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Feature SynopsisFocus On Cooking Sauces & Meal Kits: 22 February
Cooking sauces are having their time in the sun. Sales have grown by 5.4% on volumes up 0.5% as Brits have cut back on eating out and sought more adventurous quick meals to cook at home…
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Feature SynopsisFocus On Ice Cream: 15 February
What’s in store for the coming year from the UK’s ice cream players? And with the country’s biggest brands about to be demerged from its parent company, is the category about to have its ‘Wonka’ moment?
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Feature SynopsisFocus On Bottled Water: 15 February
Booming bottled water sales mean growing use of single-use plastic, which environmental NGOs want banned. How is the category responding to concern about the toll it takes on the planet?