Chocoholly 40g mini bars
Launching: August 2010
Chocoholly is expanding its range of decadent organic chocolate bars with 40g mini bars that make the brand more accessible. Chocoholly was launched in 2008 by artist Holly Caulfield. She designed the packaging herself and created flavours such as chilli and coconut, geranium and cardamom.

Despite launching in a recession, turnover has tripled in two years as a result of people trading up on home treats and going out less, according to Caulfield. The 100g bars and 84g packs of chocolate fish are available from John Lewis, Fenwick and Bentalls (rsp: £3.50).

Yeo Valley Pots
Launched: June 2010
Yeo Valley has launched its first single-flavour multipacks after finding consumers often wasted one flavour in multiflavoured packs. Yeo Valley Pots launched in Tesco in June and rolled out to the other multiples this month. 

The range (rsp: £1.69 for four 120g pots) has a two-up, two-down oval-shaped format to give greater shelf standout, and the pots are made from clear PET making this the first fully recyclable four-pot on the market. Yeo Valley Pots are available in nine varieties, including raspberry, apricot and Greek-style with honey.

Grove Organic Traditional Lemonade and Breakfast Juice
Launched: March 2010
Grove has shaken up the chilled juice category with a Traditional Lemonade and a Premium Breakfast Juice (rsp: from £2.79 per litre). The latter, the first organic breakfast juice on the UK market, is a pink grapefruit juice blended with orange and a touch of apple.

"It has extra bite for those who aren't 100% satisfied with 100% grapefruit. It is a more palatable way of getting a lovely uplifting drink at breakfast time without it being acidic or overpowering," says MD David Patmore.

Raw Health snacks
Launched: May 2010 Prepared with ingredients blended at low temperature to preserve nutrients and enzymes, raw food is being billed as "the new organic". Rude Health launched a range called Raw Health at the end of last year that is organic and taps into the emerging raw food movement.

New in May were Sprouted Sunflower Seed Mix Provençale (rsp: £3.99), Cherry and Mulberry Trail Mix (£3.99), Truly Juicy Date and Brazilnut Bar (£1.69), Raw Kalamata Olives (£5.99) and Raw Mixed Kalamata and Green Olives (£5.39). The lines are in Waitrose, Whole Foods Market and independents.

Focus On Organic