action on consumer choice website

Consumers demanding the right to eat, drink, smoke and vape without excessive interference from politicians and public health campaigners have set up a website defending their rights.

The Action on Consumer Choice online platform aims to raise awareness around legislation and proposals that restrict people’s right to consume.

Launched by Simon Clark, director of the smokers’ group Forest which manages the Action on Consumer Choice campaign, the website will also feature news and commentary.

Clark insisted it was time to put consumer choice and personal responsibility back on the political agenda.

“The freedom to smoke has been eroded to such an extent that anti-smoking campaigners now want smoking banned in outdoor public places including beaches, parks and beer gardens,” he said. “The zealots in charge of public health are also targeting other products such as alcohol, sugary drinks and convenience food.

“Even the e-cigarette, a potential harm reduction product, is threatened with restrictions that could severely limit the choices available to consumers.”

In July Tesco revealed it plans to remove added-sugar juice drinks targeted at kids.

Rob Lyons, campaigns manager for Action on Consumer Choice said: “If we’re to defend consumer choice we have to start with an unabashed defence of our right to indulge in so-called bad habits. Anyone who believes in individual liberty should check out the campaign and register their support.”