Riemann has extended its fast-growing P20 sun lotion with three new factors - SPF 15, 30 and 50+ (rsp: £13.29/100ml, £24.49/200ml). Joining the original SPF 20 variant, the trio offers protection for the whole family and all skin types, said marketing director Jen Edwards.
The new products come in a spray format, and the cream has a non-greasy, non-oily consistency.
Riemann is the sixth-bestselling suncare brand with year-on-year sales up 15.4% to £5.6m on volume up 17.2% [SymphonyIRI 52 w/e 26 January 2013].
A multimedia campaign starting next month includes TV.