Unilever has extended its Tresemmé brand with a range designed to tap into the trend for oil-based haircare.
Tresemmé Oleo Radiance, rolling out now across the major supermarkets, comprises five products – shampoo and conditioner (rsp: £5.99); moisturiser mask and conditioning mist (rsp: £6.99) and an oil elixir (rsp: £8.99).
Made with a blend of oils, each product had been designed to help consumers achieve “salon quality hair with a healthy shine” at home, said brand manager Joe Assheton.
“Oil based hair care products are incredibly popular at the moment and the new range is set to tap into this growing trend,” he added.
The newcomer is launched under Tresemmé’s existing ‘specialist’ haircare portfolio and joins the 7 Day Smooth and Youth Boost ranges on shelf.