Prior to his promotion, Power was director of marketing for ketchup and condiments at Heinz Canada for three years.
Heinz said that during his time in the role, he drove Heinz tomato ketchup’s market share in Canada to more than 80%.
He has also held a number of other roles during his seven years at Heinz to date, including Heinz Canada’s director of marketing for its quick
serve meals business.
Power takes up his position with immediate effect, replacing Nina Holdaway who is currently on maternity leave. He will report to Heinz UK & Ireland president Jane Miller who took up her role in May this year.
Heinz said that as well as taking responsibility for soup performance, in his new role Power would also head up the UK activity of the Heinz Marketing Academy - an international training and development tool that aims to grow and champion marketing skills within Heinz.
Power’s appointment will come as a boost to Heinz’s soup business, which has flagged in recent months. In August this year Heinz partly attributed poor European first-quarter sales on a “softness in soup” in the UK.
According to ACNielsen, Heinz Classic soups have fallen in value by more than 1% in the year to October 1.
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