Heinz is ensuring dieters don’t miss out on indulgent soups with the launch of a low-calorie premium product in pouches.
The WeightWatchers from Heinz range comes in four flavours similar to those found in the fresh aisles - tomato & basil, carrot and coriander, asparagus with mushroom and Thai chicken. Each soup is designed to be an indulgent, yet healthy meal, said Heinz.
Jessica Worley, brand manager for WeightWatchers from Heinz soup, said: “We were keen to provide dieters with a premium product within the diet soup category that was not only healthy, but rich, thick and indulgent so that the soup could be enjoyed as an evening meal.”
The low calorie soup sector is worth £33.2m [IRI 52 w/e September 3, 2005]. The 300g pouches have a WeightWatchers points value of two, and an rsp of 99p.
Ready Brek has teamed up with Children in Need to help raise money for the charity.
Packs will carry an on-pack promotion giving consumers the opportunity to buy a pair of Pudsey Bear slipper socks for £2.99 plus four tokens, with £1 donated to the charity.

Lockets has undergone a facelift this winter with new packaging across its three lines. A £1.8m campaign, including TV ads breaking in January next year, will support the makeover.

Nestlé Rowntree is bringing back its KitKash promotion which gives consumers the chance to win prizes by entering a packet’s promotional code online. The promotion runs for nine months and will be supported by a £2m media campaign, including TV advertising.

Long life milk brand Moo is being given a new look for greater on-shelf impact for its one-litre cartons. The packs will feature more artwork.

Elephant Atta Indian flour is giving away three major Bollywood DVDs from December until February, available with a single purchase of a 32kg pack of Elephant Atta or a 25kg pack of Elephant Atta Gold.
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