Iceland is extending its partnership with Uber Eats to Northern Ireland, meaning customers there will be able to have groceries delivered in about 30 minutes.
Iceland began partnering with Uber Eats in London during the pandemic-driven online boom of 2020, and now offers the service from over 300 stores across England, Scotland and Wales.
It has been trialling it in six stores in Northern Ireland since earlier this year and is now rolling it out to a further 22.
Customers can choose from over 3,800 products using the Uber Eats app. Orders are then picked by Iceland staff before being collected by an Uber Eats courier.
To promote the rollout, each of the 22 stores will waive the usual Uber Eats delivery charge up to a maximum of £5 for the first order received, for a customer buying £20 worth of shopping or more. The offer is open until 11.55pm on 15 August and excludes baskets containing alcohol or tobacco products.
The Uber Eats service is offered alongside Iceland’s scheduled delivery service.
“We are encouraged by the appetite for this type of service in Northern Ireland,” said Iceland Ireland MD Ron Metcalfe.
“The Uber Eats rollout in a further 22 stores across the region reflects our belief that rapid grocery delivery for busy lives and households will continue to evolve and further cement our position within the sector.
“This high street to doorstep service enhances our offering and makes shopping hassle-free via the Uber Eats App.”
Asda has also partnered with Uber Eats since 2020, and was offering the delivery service from over 400 stores by June this year.
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