Archive of all Leon articles
Most recent first...
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NewsAsda sells Leon back to co-founder John Vincent
The undisclosed deal includes 46 Leon restaurants, 20 UK franchises and three franchise sites in the Netherlands
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NewsLeon launches ‘Twisted Christmas’ 2025 menu
The festive menu will land in restaurants nationwide from 5 November
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Analysis & FeaturesIs Henry Dimbleby right about Asda destroying Leon’s brand ethos?
Dimbleby has warned that a shift to unhealthier options could “destroy” Leon. What’s changed for the brand, and is it really in jeopardy under Asda?
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NewsLeon co-founder warns Asda ownership could ‘destroy the brand’
Henry Dimbleby co-founded Leon in 2004 before selling the food-to-go chain in 2021 to EG Group. It was then acquired by Asda in 2023
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NewsLeon launches sharing salads on Just Eat for Business
Leon’s new menu has been tailored specifically for workplace dining, with each salad serving up to six people
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NewsLeon adds microwave meals and frozen ‘favourites’ to grocery range
The push marks ‘a significant milestone for Leon Grocery’, which has increased its distribution by 40%
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NewsLeon launches new festive menu double the size of last year’s
The chain has boosted its festive menu with five new items
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NewsLeon ‘actively exploring’ expansion despite plunging further into red
Leon sales are still well below pre-pandemic levels, despite increasing by 24% in 2023
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NewsPlant-based meal kit brand Grubby partners with Leon on dishes
Each dish features one of Leon’s Spicy or Herbed microwavable rice pouches
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NewsCook appoints Leon’s Ashley Davis as new chief commercial officer
Ashley Davis will support Cook’s co-founders Rosie Brown and Ed Perry in the newly created role
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NewsMindful Chef partners with Leon on limited-edition recipe kit range
Those ordering the slaw kit will get a free jar of Leon’s garlic aioli with their order





