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Is Henry Dimbleby right about Asda destroying Leon’s brand ethos?
By Cara Houlton2025-10-15T11:30:00
Dimbleby has warned that a shift to unhealthier options could “destroy” Leon. What’s changed for the brand, and is it really in jeopardy under Asda?
Leon has long been considered a healthier fast-food option, but co-founder Henry Dimbleby has suggested its traditional brand ethos is beginning to slip under its Asda ownership.
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