McVitie's £6m-backed launch of Penguin Flipper Dippers and Mini BN snacks shows it using key brands to harness the booming eat now and kids' snack markets. Single packs (rsp 49p) of Flipper Dippers ­ a pot of Penguin flipper-shaped biscuits with a chocolate and vanilla dip ­ will be available from February 5, with triple packs on shelf from March 5. Mini BN biscuits, a more portable version of the larger BN, launch in March. They come in individual rolls (25p) and four roll cartons (69p). Media support includes TV ads for Flipper Dippers and press ads for Mini BN. McVities has set itself a 6% overall growth target for 2001, following a 3% increase in operations in 2000. It is also teaming up with fellow UB brand KP Foods on a Digimon promotion across BN, Penguin and KP's Skips brand in February and March. Limited edition Digi-Tang flavour Skips will be on shelf in February backed by TV ads. Children's press ads focus on BN. Promotional BN and Penguins packs will be out in March. All contain Digimon trader or mini trader cards or tokens to collect a set. Digimon ­ digital monsters ­ is tipped to take Pokémon's playground craze crown. {{P&P }}

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