All Low & no alcohol articles – Page 7
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Analysis & FeaturesWhat do supermarket beer buyers want to see from brewers?
Finding space on supermarket shelves for new beer brands is tricky, yet there are key needs brewers can fill to make their products stand out for supermarket beer buyers
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Comment & OpinionMaking the most of low & no drinks’ increased relevance this Christmas party season
It’s estimated that around 40% of UK adults are currently trying to moderate their alcohol, and a fifth of young adults don’t drink alcohol at all
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Promotional FeaturesHow alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
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NewsDrop Bear Beer Co purchases first bricks-and-mortar brewery
The brewer will be able to produce up to 25 million cans of alcohol-free beer a year at the site
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NewsFred Again plots NPD flurry with alcoholic drinks trademark activity
The artist would be far from the first to cash in on their fame by launching an alcoholic drinks brand
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NewsNirvana raises £500k to maintain growth momentum for its low & no brews
The low & now alcohol brewery will use the funds to maintain trading momentum as the London-based business enjoys its most successful year to date
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Comment & OpinionWhat search trends say about low & no opportunities
Search terms like “best zero-alcohol beer” have spiked 350%, says Kathy Lee, consumer retail industry manager at Google
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NewsMolson Coors reformulates Cobra Zero in alcohol-free push
The updated 330ml cans will roll into grocery from next month
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NewsPost-Brexit reforms for de-alcoholised wine ‘risk misleading’ consumers
Producers must be made to put key production information on pack, according to the WSTA
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NewsDrinks less than 0.5% abv to get ‘alcohol-free’ label under new proposals
The proposals are part of a push to make alcohol-alternatives more attractive for consumers
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NewsDays Brewing sees ‘best-ever’ week of sales in Tesco after viral TikTok stunt
The brand’s ‘Tube Girl’ video has to date been liked 12.7 million times
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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NewsCeder’s founders to debut non-alcoholic tequila alternative
Soldadera is the first dedicated non-alcoholic tequila brand to be sold in the UK
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Comment & OpinionWhy it’s vital to keep checking in on your core brand values
By clearly understanding what we were brought here to do, we’ve been able to navigate our way through challenges that may otherwise have diverted us
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InterviewsPMI’s Christian Woolfenden on tobacco’s smoke-free future
Philip Morris International’s UK&I MD Christian Woolfenden has made a career in life’s vices. But he believes the things we love don’t have to harm us
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Guide ToThe Grocer Guide To Alcohol & Low 2 No
With pockets of excellence in the alcohol category, despite some flat performances, suppliers are looking to quality and flavour to entice cash-strapped consumers in the run-up to Christmas. Discover the key category drivers influencing purchase decisions and why low & no continues to excite interest. This is ...
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NewsDiageo plots non-alcoholic campaigns with Seedlip
The names trademarked are ‘Don’t Mind If I Don’t’ and ‘Drink Interesting’
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NewsLoah hits £300k crowd goal to scale non-alcoholic beer
Alcohol-free beer startup Loah has hit a £300k crowdfunding target to help win further retail distribution and push into the on-trade
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NewsCaptain Morgan enters alcohol-free with Spiced Gold 0.0% variant
The product is the result of two years’ work by the Diageo innovation team