All Low & no alcohol articles – Page 5
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NewsNirvana launches £600k crowd campaign amid low & no demand
Low & no brewer Nirvana is rolling out a crowdfunding campaign as it looks to capitalise on the growing demand in the sector following a successful Dry January
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NewsPeroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
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Comment & OpinionWhy collaboration between challenger brands is becoming increasingly important
One of the things I’ve loved most about building my brand, Caleño, is the willingness of startup brands to help one another
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NewsIndie ‘maker’ brands join forces to champion emerging drinks categories
The Makers Alliance’s members have all pledged to eschew using flavourings of any kind and create their liquids in house
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ProfilesMy Alternative CV: Lucky Saint’s Sarah Walley on beer, data and Ginger Spice
Lucky Saint’s Sarah Walley wants ’more affordable access to the wealth of shopper data retailers hold, to help smaller brands inform their retailer strategies’
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NewsPortman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
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NewsBeefeater to add alcohol-free variant in Spain
The 0.0% abv drink was ‘inspired by’ Beefeater London Dry Gin and the result of 154 different recipe iterations
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NewsMedia Bites 9 January: Dry January, Majestic Wine, Christmas sales
The Grocer exclusive that Britain’s biggest supermarkets have been increasing the cost of low and no-alcohol drinks for Dry January makes headlines this morning
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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NewsAlcohol-free beer and cider prices grow ahead of boozy counterparts
Two of the biggest proportional price increases in beer and cider since last year were for low & no-alcohol products
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NewsLucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
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Analysis & FeaturesHow Britain’s biggest brewers are faring and their plans for the future
Britain’s top brewers face a barrage of challenges in 2024, but what will drive their success?
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News‘Huge rise’ in low & no alcohol consumption among young adults, YouGov poll shows
Nearly four in 10 of 18 to 24-year-olds now refrain from drinking alcohol at all
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Analysis & FeaturesThe Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023
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Range Preview10 new alcohol-free beers available for January 2024
There’s a blitz of NPD coming in time for Dry January. But which brewers are debuting new beers?
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NewsNice makes move into bottled, lower abv ‘session wine’
The 3.4% abv wines were inspired by the trend towards session lagers and IPAs in the beer category
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NewsLucky Saint doubles alcohol-free offer with Hazy IPA launch
The brew is Lucky Saint’s first piece of NPD since it debuted in 2018
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Analysis & FeaturesWhat do supermarket beer buyers want to see from brewers?
Finding space on supermarket shelves for new beer brands is tricky, yet there are key needs brewers can fill to make their products stand out for supermarket beer buyers
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Comment & OpinionMaking the most of low & no drinks’ increased relevance this Christmas party season
It’s estimated that around 40% of UK adults are currently trying to moderate their alcohol, and a fifth of young adults don’t drink alcohol at all