Aldi is aiming to raise £5m for Teenage Cancer Trust after agreeing a five-year partnership with the charity.
Money raised by the budget supermarket chain will go towards helping the trust reach every young person with cancer.
“At Aldi, we ensure quality food is available at everyday low prices as we believe it shouldn’t be the right of a privileged few - and we feel the same about specialist care for young people facing cancer,” said Aldi communications director Mary Dunn.
“That’s why we’re extremely proud to be supporting Teenage Cancer Trust through this sustained legacy partnership.
“By committing to a five-year relationship we can make a truly tangible impact and help close the gap between those who are supported as they face cancer and those currently out of the system.”
It was also revealed Aldi will be the headline sponsor for Teenage Cancer Trust’s gigs at the Royal Albert Hall in March.
The shows have played a huge role in the growth of the charity, raising £24m to take the total number of specialist Teenage Cancer Trust units across the country to 28 and to fund nearly 63 expert teenage cancer nurses and youth support co-ordinators.
From 2000 to 2015, more than 200 artists have performed at the Royal Albert Hall, including the likes of Sir Paul McCartney, The Cure and Muse.
The partnership “with our friends at Aldi” will “help to ensure no young person faces cancer alone”, said Teenage Cancer Trust’s director of fundraising and marketing Kate Collins.
“We’ve made great progress in making sure young people with cancer have the best treatment, care and support.”
“However, right now, for every young person Teenage Cancer Trust is able to reach, there’s another we can’t. Aldi is going to help us change that. Every penny raised will make the vital work of Teenage Cancer Trust possible. We’re incredibly grateful for the passionate and enthusiastic support that the amazing Aldi team are giving to young people with cancer.”