Getir has extended its sponsorship deal of Tottenham Hotspur Football Club by becoming the team’s first official training wear partner.
The new three-year agreement will see Getir’s logo feature on the front of the club’s training wear for the men’s team.
Last month the ultra-fast grocery delivery company signed a separate three-year sponsorship deal as ‘official global partner’ of the north London club. It was Getir’s first sporting partnership in the UK.
“We are delighted that fans will see our purple and yellow name within the stadium and on the training kits of the players.” said Turancan Salur, Getir UK general manager.
To launch the arrangement, Getir and Spurs have created a film in which players Dele Alli, Lucas Moura and Joe Rodon arrive at the training ground to find their kits are missing. Tottenham’s head of kit and equipment, Steve Dukes, then orders the kits on Getir, and they arrive in an instant by scooter courier.
It is the first time the club has had a dedicated training kit sponsor.
“We are delighted to be expanding our relationship with Getir and carrying their name on the men’s team training wear for the next three years,” said said Todd Kline, chief commercial officer at Tottenham Hotspur. “We look forward to supporting the growth in awareness of the Getir brand using the global appeal of the club and by delivering unique experiences and matchday activations at Tottenham Hotspur Stadium for our fans using Getir’s world-class technology.”
Since launching in the UK in January, Getir has completed one million grocery deliveries across London, Birmingham, Manchester, Brighton, Cardiff, Liverpool and Bristol, and expects to operate in up to 15 UK cities by the end of 2021, as well as launching in the US before the end of the year.
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