The National Pig Association has announced the appointment of Lizzie Wilson as its new chief executive, replacing Zoe Davies, who stood down last month.
Wilson has worked with the association since 2011, initially as regions manager and more recently as policy services officer.
She has also deputised for Davies previously as general manager, most recently during August following her predecessor’s departure at the start of the month.
Wilson was described as an “outstanding candidate” who will bring “fantastic levels of experience industry knowledge, and general know-how to the role,” by NPA chairman, Rob Mutimer.
She has been responsible for planning and environmental legislation in the organisation, playing a central role in securing a more sensible interpretation of the farming Rules for Water and delivering benefits to members.
She specialises in crisis management with focus on animal rights activism and anti-farming rhetoric.
“Leading the organisation in such turbulent financial and political times, and with increasingly limited resource will of course be challenging,” said Wilson.
“But with support from my very capable team, and the NPA’s Pig Industry Group, I am determined to help the sector navigate the next few months to ensure we emerge better and more resilient than ever,” she added.
“I’m so passionate about this industry and continue to believe it can have a bright future if everyone is pulling in the same direction.”
Davies, who has spent the past eight years as CEO of the organisation, left the NPA to start in a new post as the NFU’s East Anglia regional director.
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