Walkers aims to tickle the nation’s tastebuds after once again linking up with Comic Relief for a new programme of activity, including a ‘Crisp and Snack Swap’ range.
The initiative will mix up flavours to create new limited editions, including cheese and pickle, bacon and ketchup and barbecue chicken across its core crisps range, while Quavers is getting a new cheese and bacon offering.
One pence from every pack, 6p from every six-strong multipack and 10p from every 10-strong multipack will be donated to Comic Relief, while a ‘star-studded’ TV ad to support the new products will hit screens on February 17.
This year’s biennial Red Nose Day takes place on March 11.
During the last event, in 2003, Walkers raised £1.3m through donations from its baked-bean flavoured versions of crisps and Monster Munch.
PepsiCo trade marketing manager Nicky Seal said: “This will allow us to raise money for great causes and retailers can take advantage of TV advertised products.”