Mondelez has added a single 30g bar to its Barny sponge snacks range.
The single bar will be available from next week in the bestselling chocolate flavour (rsp: 40p). It joins the original multipack, launched in April last year, on shelves.
The impulse line forms part of ambitious plans to grow the £7m brand [Kantar Worldpanel 52 w/e 2 March 2014] to £30m within five years.
Experiential national roadshow Barny’s World of Discovery kicked off this week.