All My Alternative CV articles
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ProfilesTofoo Co’s Dave Knibbs on Stanley Tucci, net zero and The Police
’I love seeing people and the business achieve amazing things that we didn’t think was possible’
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ProfilesGoodfella’s’ Claire Hoyle on Girl Guides, hot sauce and girl power
‘It’s part psychology, part storytelling, and part making sure we never run out of Yorkshire puddings’
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ProfilesMonster Energy’s Adam Mehegan on VHS, spiders and Milli Vanilli
‘When you work in a fast-growing sector like energy drinks it can often feel like the full potential for category growth isn’t being realised’
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ProfilesThe Coconut Collab’s Zoe Fox on Borough Market, UPF and cows
‘UPF plays such a huge role in today’s health issues, particularly obesity and the pressure that puts on the NHS’
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ProfilesCheeky Panda CEO Julie Chen on massages, bamboo and Pho
‘Shelves are still dominated by legacy brands, leaving consumers with limited choice’
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ProfilesItsu CEO Julian Metcalfe on Bowie, discounts and elderly French nudists
’It’s no walk in the park, but it is captivating and often fun’
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ProfilesPooch & Mutt CEO Paul Dennison on Whippets, Space Odyssey and fake £50 notes
‘More honesty and openness from the start would help build lasting, long-term buyer relationships’
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ProfilesWhite Rabbit CEO Nick Croft-Simon on micro-managing, skaters and pizza
‘I had a phobia of the wind when I was a kid. I was convinced I’d get blown away’
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ProfilesBeyond Belief Brewing’s Freddie Ugo on pasta beer, sustainability and wizards
‘It’s honestly like being in a science lab, we’re constantly testing and trying new surplus base malt recipes’
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ProfilesBooker’s Karen Poole on podcasts, Christmas and diversity
‘There’s nothing better than being in the development kitchens with colleagues reviewing products. You can’t taste on Teams’
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ProfilesParagon Brands MD Chris Jones on flights, supplier portals and Aperol Spritz
‘My bugbear is online supplier portals – they are seemingly designed to be unintuitive and make life harder than it needs to be’
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ProfilesBol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
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ProfilesWafflemeister’s Rikos Leong-Son on challenger brands, Star Wars and waffles
‘The biggest reward is seeing people eating your product out and about and having a huge smile their face’
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ProfilesAstonish CEO Howard Moss on Sky Sports, price wars and Mongolia
‘I feel privileged each day to work in a role which feels more like a hobby’
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ProfilesJubel’s Harry Neale on stacking shelves, ski trips and supply chains
‘The biggest frustration as a smaller, fast-growing brand is trying to navigate your way around enormous supply chain systems’
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ProfilesEdgewell’s Katharine Goodchild on sailing, archaeology and Cyndi Lauper
‘Between balancing work and home life with my twin girls, I sometimes wish I really did have eight arms!’
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ProfilesCharlie Bigham’s Rupert Willday on mistakes, coffee and fluorescent lighting
‘I don’t think we should worry about awkward moments too much. You just have to embrace them, laugh, and move on’
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ProfilesPip Organic’s Karen O’Flaherty on health, Mandarin and flying cockroaches
‘As a female founder I am involved in Buy Women Built and Women in Wholesale and I am really passionate about supporting women in industries that have traditionally been difficult to break into’
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ProfilesBirds Eye’s Anna Owen on playlists, peas and purpose
‘There’s a myth that frozen food is somehow second-rate when it’s actually such a fantastic choice’
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ProfilesWholegood’s Carl Saxton-Pizzie on cats, EastEnders and administration
‘When the deal was finalised, I experienced a solid two minutes of joy – then went back to work’