Coca-Cola’s Elaine Maher on Forest Gump, The Verve and occasion-led buying

Elaine Maher, Associate Director for Alcohol Ready-to-Drink at CCEP

‘Building alcohol ready-to-drinks inside a big company has been a ride and watching it take off is the most satisfying part’

Name: Elaine Maher

Job title: Associate director alcohol ready to drink

Company: Coca-Cola Europacific Partners (CCEP)

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