All articles by Natalie Brown – Page 7
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Analysis & FeaturesBiggest snack brands ramp up ad spend by 37.5%
The biggest spenders caused a stir for different reasons as Walkers raised eyebrows with the relaunch of its Do Us a Flavour competition.
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Analysis & FeaturesAlcohol sales: Smirnoff now UK's fastest growing booze brand
Smirnoff has struck gold. Thanks to premium brand extensions featuring gold leaf and a move into frozen cocktails the vodka brand has become Britain’s fastest growing booze brand…
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Analysis & FeaturesAlcohol merchandising: 10 winning ways to stand out
From a mobile tuk-tuk bar to free-standing display units featuring everything needed to whip up a cocktail, alcohol brands are pulling out all the stops to stand out on shelf.
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Analysis & FeaturesHalf of Brits are trying to drink less – but booze sales are up
While low-alcohol beers and ciders are proving popular, low-alcohol wine is struggling.
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Analysis & FeaturesThe top 10 global alcohol innovations: in pictures
We round up 10 of the hottest (and weirdest) new launches from around the world, from umami-flavoured sparkling wine to custard apple colada.
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Analysis & FeaturesCarling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Analysis & FeaturesSize matters: Blossom Hill 'most social' as fans question 50cl launch
Blossom Hill reached more people on Facebook than any other alcohol brand this year, exclusive research for The Grocer has revealed.
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Category ReportFocus on Personal Care: Can celebrity endorsements help ailing personal care brands?
There’s not much to smile about in personal care. “A somewhat dull year,” is Kantar Worldpanel analyst Jennifer Chan’s blu…
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Category ReportPersonal Care Category Report 2014
There’s not much to smile about in personal care. “A somewhat dull year,” is Kantar Worldpanel analyst Jennifer Chan’s blunt assessment…
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Category ReportAlcoholic Drinks Category report 2014
For all our good intentions, we’re still drinking more at home…
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Category ReportFocus on Alcohol
Meet Steph and Dom, the ‘posh couple’ from Channel 4 show Gogglebox, who once had such a good night in on the fizz and coc…
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Analysis & FeaturesCoffee pods have the power as rivals vie for dominance
The coffee capsule war fuelled by Nestlé’s ageing intellectual property rights and Dualit’s victory have sparked a market free-for-all
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Analysis & FeaturesGreen, fruit and herbal tea sales steam towards the £100m mark
The traditional cuppa is in hot water. Increasingly adventurous and health conscious Brits are ditching standard black tea in favour of fruitier, herbal and greener offerings.
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Analysis & FeaturesHot beverages ad spend climbs 15.9%
It’s no surprise it’s the coffee brands that have increased ad spend the most in the past year, after the coffee pod market opened up.
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Analysis & FeaturesInstant coffee goes super-premium in hunt for growth
When it comes to instant coffee, premiumisation is so last year. It’s super premiumisation driving sales in a category striving to compete with the meteoric rise of pods and at-home coffee machines.
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Analysis & FeaturesMore tea, barman? Posh brands turn boozy
Black tea porter, chai infused ale and alcoholic ice tea are among the alcoholic teas to have hit the market in 2014…
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Analysis & FeaturesNescafé tops our social list... in a wheelbarrow
A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer
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Category ReportFocus on Spirits: highs and lows
The spirits market is increasingly polarised, with premium lines and premixes thriving alongside cheaper, lower-abv produc…
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Category ReportSpirits Category Report 2014
It’s a tale of two extremes in the spirits market. Premium spirits are flying, while cheaper brands are also performing strongly…
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Analysis & FeaturesIce cream faces challenge of growing handheld impulse sales
The UK still gets through much less ice cream than its neighbours in Europe. How can it catch up, whatever the weather?