All articles by Natalie Brown – Page 6
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Category ReportLunchbox category report 2015
What does the coming year hold for players trying to earn a crust from the lunchbox sector?
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Category ReportFocus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category ReportEnergy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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Analysis and FeaturesRevealed: Only 25% of men admit their partner does the housework
Three quarters of men and women claim to do the household chores, according to a new poll for The Grocer. Is someone telling porkies?
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Analysis and FeaturesTop 10 global launches: from portable loo roll to lemon scented sponges
With the help of Mintel, we’ve scoured the globe for 10 of the hottest household launches – from insect repellent candles to water-activated kitchen roll
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Analysis and FeaturesTV reigns in household with 94% of ad spend
Household ad spend increased by 16%, with the bulk going on TV ads. So, who are this year’s small screen stars?
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Analysis and FeaturesHousehold brands get social with family messages
Cute children with bunny ears and life’s little messes remind consumers what’s important
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Category ReportFocus on Soft Drinks
UK soft drinks brands claim to be leading the global fight against obesity by cutting sugar…
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Analysis and FeaturesGrowth isn't cheap: biggest baking brands double ad spend
From duelling cake decorations to Judas Priest pastry rolling - here’s our pick of home baking’s best ads…
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Analysis and FeaturesOoh Betty! Crocker's recipes are most liked on Facebook
With own label such a powerful force in home baking, brands are looking to cause a stir on Facebook…
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Analysis and FeaturesSpot the difference: soft drinks boundaries are blurring
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
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Analysis and FeaturesPosh squash brands defy the cooling cordials market
Squashes and cordials with ’moderate’ natural sugar content have hit the sweet spot as pocket squash sales rocket…
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Category ReportFocus on Bottled Water
Soft drinks giants are eyeing the booming bottled water sector as water brands retaliate with sweet NPD. Who will win out?…
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Category Report
Focus on: Juices & Smoothies
With the government under pressure to regulate juices & smoothies, can the brands cut sugar content by dangling a carrot?…
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Analysis and FeaturesFocus on cooking sauces
With discounters marching on cooking sauces, brands are under fire. Now Fred and friends have come out fighting…
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Analysis and FeaturesBagged snacks buyer Q&A: ‘Vagueness’ will lose a pitch
There’s not much Jessica Morgan doesn’t know about bagged snacks
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Analysis and FeaturesBagged snack brands ditch Facebook
Just nine of the UK’s 25 best-selling bagged snack brands currently have an official Facebook page
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Analysis and FeaturesNuts crack the £400m barrier with 8.5% growth
In a category traditionally dominated by own label, brands are cashing in with an increasing array of fancy flavours
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Analysis and FeaturesRevealed: 40% of young binge on crisps and 75% skip meals
A new poll for The Grocer suggests the notion of three square meals a day is becoming a thing of the past
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Analysis and FeaturesBiggest snack brands ramp up ad spend by 37.5%
The biggest spenders caused a stir for different reasons as Walkers raised eyebrows with the relaunch of its Do Us a Flavour competition.