MM 1MB 500ML

Source: Brothers

The flavour is “a delicious unique blend of marshmallows and sweet vanilla”

Brothers is adding a Marshmallow variant to its range of ‘curious’ flavoured ciders.

The 4% abv drink is “a delicious unique blend of marshmallows and sweet vanilla flavours”, according to the Somerset brand.

It will launch into Londis, Budgens, B&M and James Hall Spar on 1 April, while wholesale listings will include Booker, Bestway and Parfetts.

Matthew Showering, MD of Brothers producer Showerings Cider Mill, said the “distinctive and refreshing” drink would appeal to gen Z consumers, “who are influenced by unusual flavours and social media ‘talkability’ in their purchasing decisions”.

It follows the launch of Brothers Parma Violet, Strawberries & Cream, Rhubarb & Custard and Toffee Apple flavours last year.

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