Dragons’ Den success story Alf Turner is extending its brand into pork crackling.
The sausage manufacturer developed Dragon’s Fury chilli flavoured crackling (50g) with the same Dragon’s Blood sauce used in its Dragon’s Egg Scotch egg, which is listed nationwide with The Co-operative Group.
Owner Paul Turner said he was currently speaking to all the major multiples and some pub chains about listing the crackling, which is manufactured under licence by Bloxwich-based Black Country Snacks.
Turner appeared on Dragon’s Den in 2012, securing an £80,000 investment from entrepreneur Peter Jones.
Other upmarket pork crackling products on the market include Awfully Posh (rsp: 89p/40g), which is listed by Waitrose and was created by Thomas Lock, a former meat counter worker at the retailer.