Freedom marshmallows

Freedom Mallows will be available in Sainsbury’s from this week

Sainsbury’s will become the first big four supermarket to sell vegan marshmallows this week.

It will roll out vanilla and mini vanilla mallows (rsp: £2/75g) from brand Freedom Mallows, which is distributed in the UK by Bravura Foods.

Sainsbury’s has also added five SKUs from Bravura Foods’ sugar-free Free From Fellows brand, including Cola Bottles and Gummy Bears, as well Panda Liquorice in 240g original and 200g raspberry (rsp: £2).