All Things has launched into the dip category with a range of cottage cheese dips.
The range (rsp: £1.95/150g) is comprised of two flavours: Sour Cream & Chive and Dill & Pickle.
The Sour Cream & Chive Dip launched into Tesco and Ocado this week, combining the “creamy texture and protein credentials of cottage cheese with the familiar flavour”.
The brand said the launch would give cottage cheese “a new role in the fridge” and bring it into more everyday eating occasions.
Alongside the retail launch, the Dill & Pickle flavour will be available to the brand’s creator network on social media ahead of a launch into Ocado later this month.
“Sour Cream & Chive is familiar enough that you immediately know where it fits, while Dill & Pickle gave us a chance to have a bit more fun and do something more social-first, giving our creator network the first taste before it goes any further,” said Toby Hopkinson, CEO and co-founder of All Things. “It’s all part of taking cottage cheese into new formats and occasions, and there’s plenty more to come.”
Both flavours are made in Britain and will carry high protein, live cultures and British claims prominently on pack.
The dips are also minimally processed, with the sour cream line only containing four ingredients and the pickle one nine.
It follows the launch of its smooth cottage cheese last month, which was developed to make the format “more versatile and accessible”.
“A lot of our inspiration for new products and flavours comes directly from our customers and how they’re already using our products,” he added. “Seeing how creative people have been with our Natural Cottage Cheese has really shaped our NPD strategy for the second half of this year.”
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