Carlsberg Britvic-owned 1664 plots ‘fruity’ beer NPD

16664 Fruit Beers (1)

Fruit beers are enjoying a surge in popularity in the UK

French lager brand 1664 appears to be eyeing a move into the fruit beer category.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW