Coca-Cola has relaunched its Zero Sugar Zero Caffeine variant with a black and gold can to target evening consumption occasions.
The update meant Zero Caffeine Zero Sugar was now a “sophisticated choice for evening consumption,” said Coca‑Cola Europacific Partners GB (CCEP GB).
The renewed push for Zero Sugar Zero Caffeine was designed to “remove barriers to entry for those interested in colas but keen to moderate their caffeine intake”, said Rob Yeomans, vice president of commercial development at CCEP GB.
It aimed to “build the repertoire of heavier [Coca-Cola] shoppers by targeting incremental occasions later in the day”, he added.
To support the relaunch, CCEP has partnered with the upcoming 007 First Light video game for an on-pack promotion running from April to May 2026.
Shoppers can scan QR codes on limited-edition Zero Sugar Zero Caffeine packs to win prizes via the Coca-Cola App, including custom 007 consoles and in-game content.
Charlotte Butt, senior brand manager for Coca-Cola GB, said: “We know that Brits really value their evening moments – from catching up on the latest TV series, unwinding after a gym class, or simply enjoying dinner with friends – and are increasingly seeking choices that complement their desire for mindful enjoyment.
“Our relaunched Coca-Cola Zero Sugar Zero Caffeine is specifically designed to meet this demand, offering a delicious and caffeine-free beverage that perfectly suits a variety of evening occasions.”
Sales of Coca-Cola Zero Caffeine Zero Sugar climbed 12.1% on volumes up 9.1% last year [NIQ 52 we 27 December 2025].
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