Morrisons sales grow again despite ‘highly competitive’ market

Morrisons quarterly results show

Source: Morrisons

Price cuts and investments in loyalty had helped Morrisons grow volumes and improve sales, it revealed in Q1 2026 results during the first quarter of 2026.

Morrisons has delivered a thirteenth consecutive quarter of like-for-like sales growth, despite what CEO Rami Baitiéh described as a “highly competitive” market in a Q1 results update today.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW