Rami Baitiéh news, comment and analysis
Rami Baitiéh has been CEO of Morrisons since 2023. He was formerly CEO of Carrefour France. The Grocer covers Baitiéh and his leadership at Morrisons with news, comment and analysis.
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Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
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NewsMorrisons launches online travel service to drive More Card expansion
With More Card particpation above 81%, Morrisons is targetting further growth over the next year
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Comment & OpinionIs 2026 the year Morrisons finally gets its mojo back?
Successful turnarounds are often underpinned by good vibes as much as a sound strategy
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NewsMorrisons ‘prepared to protect customers’ as cost and competition intensifies
Morrisons has ‘a lot more to do’ to win back shoppers, CEO Rami Baitiéh admitted, despite ‘robust’ full-year results
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Comment & OpinionSupermarkets and the NFU are united in calling for family farm tax u-turn
There is still time for the government to act at the budget, says NFU president Tom Bradshaw
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NewsMorrisons targets repeat offenders with new crime reporting technology
Morrisons aims to deploy the new system designed by retail intelligence company Auror in all 500 of its supermarkets by early 2026
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NewsMorrisons rolling out fresh sushi counters as Market Street refresh continues
It’s the latest new format to roll into Morrisons stores as CEO Rami Baitiéh looks to balance the need to reduce costs with his commitment to maintain its service counters and Market Street offer
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Analysis & FeaturesIs Andrew Staniland’s ‘Icelandification’ of Morrisons enough?
With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt
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NewsMorrisons’ frozen boss Rebecca Stanton leaves after two years
Stanton’s departure follows a wide-scale restructure of Morrisons’ trading team in March, under group trading director Andrew Staniland
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsMorrisons to roll out electronic shelf edge labels to all 497 supermarkets from 2026
Morrisons is the UK first traditional UK supermarket to install electronic shelf edge labels in its larger stores, through a new partnership with Vusion Group
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Analysis & FeaturesWhat’s behind the flurry of ultra-premium ready meals?
Despite rising food prices and squeezed incomes, retailers and brands are unveiling high-end ready meals priced at up to £30
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NewsMorrisons revives 20% More Card discount at in-store fish and steak counters
Morrisons had quietly phased out the 20% discount at its counters earlier this year as part of a restructure of its Market Street counters
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Promotional VideosHow retailers zoom in on success with in-store AI cameras
Using AI cameras to identify gaps in shelves allows retailers to streamline operations, frees up staff to focus on customers and can help cut waste. Morrisons managers discuss how this technology has been a ‘game-changer’ to the retail business.
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NewsMorrisons launches its own on-demand delivery platform ‘Morrisons Now’
Morrisons will roll the new on-demand service to 420 stores by the end of October
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NewsMorrisons rolls out AI-powered data tool in bid to ‘transform’ standards
Morrisons’ new partnership with Tecsa has the potential to be ’fairly transformational’ in the way that Morrisons uses data and lays out stores
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NewsHolland & Barrett to open stores in Morrisons supermarkets for the first time
It is Holland & Barrett’s latest foray into traditional supermarkets alongside its more than 50 concessions within Tesco stores
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NewsAsda and Morrisons bosses in lineup for Retail Week x The Grocer LIVE 2026
Supermarket titans Allan Leighton and Rami Baitiéh will be taking to the stage for Retail Week x The Grocer LIVE, a one-day event showcasing what’s next for the retail and grocery industry
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NewsMorrisons reports ‘strong momentum’ despite food inflation crisis
Releasing its third quarter figures today, for the 13 weeks ending 27 July, the supermarket reported like-for-like sales up 3%, with total sales up 3.5% to £4bn
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NewsMorrisons goes ‘ultra premium’ in biggest fresh relaunch in a decade
CEO Rami Baitiéh described the move as Morrisons’ biggest range reset in a decade