Rami Baitiéh news, comment and analysis
Rami Baitiéh has been CEO of Morrisons since 2023. He was formerly CEO of Carrefour France. The Grocer covers Baitiéh and his leadership at Morrisons with news, comment and analysis.
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NewsMorrisons appoints new convenience director
The new hire has been promoted to succeed Matt Heslop, who stepped down in February after less than a year in the role
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NewsMorrisons launches international sourcing arm to boost overseas revenue
Myton International comes as part of a broader push to increase the number of retailers to whom Morrisons supplies products
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NewsMorrisons offers £2k switching incentive to grow Daily franchise estate
The supermarket revealed the new incentives at its annual franchise conference at its Hilmore House head office. It said it wanted to support franchise partners’ profitability and estate expansion
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NewsMorrisons reopening Market Street counters after customer feedback
The supermarket closed 70 of its meat and fish counters last year, but it’s now putting them back into stores after feedback from customers
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NewsMorrisons making ‘good progress’ with turnaround after sales rise
Morrisons delivered a 14th consecutive period of sales growth during its second quarter 2026, despite what CEO Rami Baitiéh described as a ‘challenging’ market
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PodcastWhy Morrisons is struggling to manage the Sean Egan backlash
Morrisons is defending its dismissal of a store manager following a shoplifter altercation, but protesters and public sentiment suggest the reputational damage may outweigh policy compliance
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NewsMorrisons to cut hundreds of head office jobs in cost-cutting AI push
Morrisons head office staff were called into meetings and notified of the sweeping job cuts on Monday afternoon
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NewsMorrisons not in negotiations to sell Myton Food manufacturing arm
CEO Rami Baitiéh had reportedly entered discussions with an unnamed private equity firm over a deal to sell the business, which makes meat, seafood, horticulture, bakery and a number of other own-label products for its stores
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NewsMorrisons exploring sale of dozens of in-store pharmacies
Morrisons is seeking buyers for its least profitable in-store pharmacies as it looks to raise funds for Rami Baitiéh’s turnaround plan
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Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
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NewsMorrisons launches online travel service to drive More Card expansion
With More Card particpation above 81%, Morrisons is targetting further growth over the next year
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Comment & OpinionIs 2026 the year Morrisons finally gets its mojo back?
Successful turnarounds are often underpinned by good vibes as much as a sound strategy
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NewsMorrisons ‘prepared to protect customers’ as cost and competition intensifies
Morrisons has ‘a lot more to do’ to win back shoppers, CEO Rami Baitiéh admitted, despite ‘robust’ full-year results
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Comment & OpinionSupermarkets and the NFU are united in calling for family farm tax u-turn
There is still time for the government to act at the budget, says NFU president Tom Bradshaw
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NewsMorrisons targets repeat offenders with new crime reporting technology
Morrisons aims to deploy the new system designed by retail intelligence company Auror in all 500 of its supermarkets by early 2026
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NewsMorrisons rolling out fresh sushi counters as Market Street refresh continues
It’s the latest new format to roll into Morrisons stores as CEO Rami Baitiéh looks to balance the need to reduce costs with his commitment to maintain its service counters and Market Street offer
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Analysis & FeaturesIs Andrew Staniland’s ‘Icelandification’ of Morrisons enough?
With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt
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NewsMorrisons’ frozen boss Rebecca Stanton leaves after two years
Stanton’s departure follows a wide-scale restructure of Morrisons’ trading team in March, under group trading director Andrew Staniland
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsMorrisons to roll out electronic shelf edge labels to all 497 supermarkets from 2026
Morrisons is the UK first traditional UK supermarket to install electronic shelf edge labels in its larger stores, through a new partnership with Vusion Group