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DATA: Asda pulls plug early on thousands of 'Rollback' price promotions
By Steve Farrell2025-04-23T13:06:00
Source: The Grocer
Asda has been keeping products at ‘Rollback’ prices for far shorter periods than suggested, while also failing to sell many post-promotion products at a lower price, as promised
Asda has been keeping products at ‘Rollback’ prices for far shorter periods than the 12 weeks suggested in its communications around the campaign for thousands of lines, The Grocer can reveal.
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