Last-mile delivery platform Bringg – which works with Asda, Co-op and B&Q – has appointed former Co-op quick commerce chief Chris Conway as senior vice president and general manager for EMEA.
Conway will “drive executive engagement with European retailers and logistics leaders”, the company said, and “position Bringg as the definitive last-mile performance solution, and convert relationships into structured pilot engagements”.
Bringg’s platform and network of over 250 delivery providers enables retailers to offer customers a range of delivery options, whether using internal drivers or third-party courier firms, crowdsourced fleets or independent gig drivers.
Most recently, Conway served as managing director of quick commerce and food operating board member at Co-op, where he built and scaled a £500m quick commerce operation delivering from nearly 2,000 stores. He also founded Peckish, Co-op’s rapid delivery app, which gave independent retailers the ability to offer customers on-demand groceries.
Conway unexpectedly departed the convenience retailer in February after eight years with the business. Conway, who reported to Co-op CEO Shirine Khoury-Haq and was a board member of the £8bn Co-op Food business, did not give a reason for leaving, but it came after a wave of high-profile departures from the Co-op that have been linked to management changes introduced since the devastating cyberattack in April 2025.
“Chris built one of the UK’s most successful delivery operations as a Bringg customer and decided to come over and build it for others,” said Guy Bloch, CEO of Bringg.
“EMEA retailers are making increasingly complex delivery decisions, and Bringg is building AI capabilities that help them get those decisions right. Chris knows what that looks like from the operator’s seat. That first-hand experience is exactly what the market needs to scale their last-mile capabilities.”
In March, Conway joined influential nudge body Nesta – which has been a major influence on government moves to tackle the obesity crisis and has a stated mission is to halve the prevalence of obesity in the UK by 2030 – as an adviser.
“On the retail side, I spent years trying to make last-mile delivery a competitive advantage rather than a cost,” Conway said of his Bringg appointment.
“I know what it takes because I lived it,” he added. “I’ve also seen how Bringg does it – starting from deep understanding of customers’ problems and using automation and AI to improve last-mile performance. That’s the conversation I want to have with the market.”
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