Quarter Proof has closed a £1.3m fundraising round to support the growth of its 15% abv spirits.
The round comprised private investments from “industry-aligned angels and consumer sector veterans”, said Quarter Proof. Funds will be used to accelerate expansion plans in the UK, US and other international markets.
Securing increased distribution in North America was “a primary objective” for seeking additional investment, according to the brand. Quarter Proof was also in the process of “finalising key partnerships in Scandinavia, Europe, the Middle East, Australia and Asia”, it added.
“This raise marks an important milestone for Quarter Proof and is true validation for the brand and speaks to the future potential of the mid-strength spirits category,” said co-founder Rohan Radhakrishnan. “Globally, consumers are demanding more mindful ways to enjoy a drink. We’re proud to be leading that charge with products that deliver the full flavour and experience – at a fraction of the strength.”
Co-founder Fabian Clark added: “This funding gives us the necessary capitalisation to continue to grow Quarter Proof globally, with the ambition to become the go-to brand for drinkers who want balance without having to abstain altogether.”
Radhakrishnan and Clark launched Quarter Proof in 2021 with a range of 12% abv drinks aping spirits such as gin and tequila.
However, the brand last year upped the strength of its products by 3% abv after being told products of less than this strength could not legally be described as spirits.
Its London Dry Spirit, Blanco Agave Spirit and Three Grain Spirit are stocked with retailers including Whole Foods Market, Delli, Planet Organic and Ocado.
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