Morrisons has appointed its first chief AI officer: Mohsen Ghasempour, who joins from Kingfisher.
The newly created role will see Ghasempour establish a central data science and AI function for the supermarket.
“The creation of this new role reflects our commitment to ensuring Morrisons is embracing the opportunities in data and AI at pace, with focus and in the right way,” said Rami Baitiéh, Morrisons CEO.
The function will take responsibility for Morrisons’ AI strategy, with “a focus on customer growth; empowering colleagues; operational efficiency; manufacturing excellence; and commercial excellence” the supermarket said.
Ghasempour spent more than five years at home improvement giant Kingfisher – owner of B&Q, Screwfix and TradePoint – where he was chief AI officer and scaled the company’s AI function in its operations across Europe. Prior to Kingfisher, he held senior technology roles at The Hut Group.
Ghasempour holds a PhD in computer science from the University of Manchester.
“Mohsen is a recognised expert in the field with hands-on experience of unlocking the potential of technology to deliver innovative new solutions that serve customers, empower colleagues and deliver measurable business impact,” Baitiéh added.
Morrisons’ appointment follows rival Tesco’s appointed its first group agentic AI director, a new role responsible for exploring how the supermarket responds to consumers using AI to do their shopping for them.
The supermarket group appointed Lucy Cooper as its group customer experience & agentic director earlier this month, from THG Ingenuity.
“I’m excited about joining Morrisons and building the team that will help the business make effective and responsible use of AI in the years ahead, to deliver real benefits for customers and colleagues,” Ghasempour said.
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