Fridge Raiders has launched a snacking range combining chicken bites with dips.
The range, which launched in Iceland last month, includes Slow Roasted Chicken Bites with Peri Mayo Dip and Southern Style Chicken Bites with BBQ Sauce, available in single serve (rsp: £1.25/68g) or multipack (£2.75/3 x 68g) formats.
The Pilgrim’s Europe-owned brand said the launch came in response to growing demand for convenient snacks combining “taste, interaction and portability”.
The range also capitalises on trends in protein, with the SKUs delivering 8g and 6g of protein respectively.
The brand pointed to data from Worldpanel [52 w/e 28 December 2025] that showed the protein snacking category had gained 2.8 million packs from crisp shoppers last year.
The lines will also be rolled out in Tesco from October and Asda from November.
Pilgrim’s Europe UK & Ireland marketing and innovation director Chris Doe said it was “continuing to invest behind the brand, where, when and why consumers choose Fridge Raiders”.
“Fridge Raiders with Dip brings that strategy to life, combining our popular Chicken Bites with a new, interactive format,” he added.
The launch follows two others this year including Chicken Skewers in Chinese BBQ and Satay and Frank’s RedHot Chicken Bites.
“The strong response to our innovations this year gives us confidence that we’re not simply giving consumers more choice, but expanding the occasions and needs the brand can serve, bringing new shoppers into meat snacking and creating value for our retail partners,” Doe added.
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