Orbital Wines has launched its Camden Park brand into the off-trade to refresh UK consumers’ image of Australian wines.
The range, which includes the 14% abv Camden Park Shiraz Petit Verdot and the Chardonnay Verdelho (rsp: £6.99 each), will go on sale in Threshers and the Co-operative Group this month.
According to Orbital, the Camden Park project is an attempt to claw back some of the affection it feels UK consumers have lost with Australian wines. “It seemed that its identity had been diluted by perhaps not achieving that ‘bang for your bucks’ proposition that made it so appealing in the early to mid 90s,” said Nick Dymoke-Marr, managing director of the company.
The range is named after a ranch station to the south of Sydney where the first grapes were cultivated in 1820. In the early 1830s, rootstock was sent to Australia’s Hunter Valley and then the Barossa Valley.
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fair trade mark

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