Source: One Stop

It has also introduced extended shelf life on products to minimise food waste 

One Stop has overhauled its fresh food offer with 108 new lines, including 16 own label, marking its first range reset in over two years.

The retailer said it was responding to a growing trend in customers looking to scratch cook meals by offering “fresher and healthier options”, including leeks, parsnips, pink lady apples, grated mozzarella, fresh pickled beetroot and large flat mushrooms.

It has also added prepped vegetables and ready meals including City Kitchen’s Chicken & Chorizo Paella and Katsu Curry in a bid to provide more convenient meal solutions for busy families, while catering to sharing occasions with a variety of new charcuterie products.

As part of the product overhaul, launching today, One Stop has also introduced products with extended shelf lives, from 23 to 30 days, and discontinued 50 lines that were “no longer appealing to customers” as it looked to minimise food waste.

The changes align with One Stop’s long-term goal of becoming carbon-neutral by 2035 and achieving net zero status for its entire value chain by 2050.

“We’re really excited to expand our fresh range and to be providing customers with more choice and affordability,” said One Stop head of product Marianne Aitken.

“A lot has changed since we last did such a thorough reset and we’ve experienced massive growth in this time. Customers have been moving towards healthier choices and, as a responsible retailer, we want to provide these options.

One Stop said it was preparing shoppers for the festive season as well by ensuring the new range included “all the Christmas dinner trimmings”, such as pigs in blankets, sprouts or cabbage. It’s also launched a limited-edition Christmas lunchtime meal deal including a chicken, stuffing and cranberry sub.

“The latest reset is a testament to One Stop’s dedication to customer satisfaction,” added Aitken. “It is key we adapt and grow with our customer’s changing shopping habits and we look forward to welcoming them to experience the new era of shopping at their nearest One Stop store.”

One Stop franchisees will also have the option to opt in to the “new and improved” fresh range, the business said.

Head of One Stop franchise John Miller said: “We know that our retailers are trading in tougher times and helping them drive increased sales and profitability is a key part of our franchise business model.

”Customer satisfaction, a great in-store shopping experience and bigger basket spend is crucial to this, so the extension of our fresh range to include both own label and branded products is an exciting change for our franchisees who will be able to meet the needs of their customers who are looking to scratch cook healthier meals”.