BP logo and lorry

Source: BP

Its UK and eastern US operated sites will be added to the app for the first time this year

BP has teamed up with Uber Eats in a global partnership that aims to make more than 3,000 retail locations available on the delivery platform over the next three years.

The partnership will extend its current local arrangements in Australia, New Zealand, Poland, South Africa and the west coast of the US. It will be adding its UK and eastern US operated sites to the app for the first time this year, and plans to launch in other European markets from 2023.

BP said the partnership would support the soaring demand for food, groceries and everyday essentials brought to shoppers’ doors. Across its 20,500 retail sites globally, BP offers a range of products tailored to local markets, including hot and cold drinks and food-for-now options, as well as staple groceries, fresh produce and ready meals, plus wine, beer and flowers.

The Grocer understands the move will make M&S Food stores, which are situated at almost 300 BP-operated sites in the UK, part of the tie-up, having recently extended their convenience agreement until at least 2030. The first 120 sites are due to go live on the platform by the end of June.

UK customers will also be able to access a range of Wild Bean Café and other branded food and products via the delivery platform. 

“We’re thrilled to team up with Uber Eats globally, giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites,” said BP executive VP for customers and products Emma Delaney.

“We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform,” she added. “And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023.”

BP’s app was initially planned to be available in the UK, US and Australia by the end of 2023. It is powered by Uber Direct.

The new offer will allow BP to directly connect its customers to Uber Eats’ delivery riders. Since 2019, BP has seen a three-fold increase in users of the BPme app, with 16 million active loyalty users worldwide.

“With more than 20,500 locations around the world, BP’s reach is enormous – making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivered to their doorsteps,” said Uber Eats SVP of global delivery Pierre-Dimitri Gore-Coty.

“We are proud to support this next phase of the company’s convenience growth through this delivery partnership and look forward to deeper collaboration in the future.”

BP and Uber are already working together in mobility with BP, providing electric vehicle charging for Uber’s ride-hail drivers. The companies will explore other areas for future co-operation in convenience, including opportunities to utilise low-carbon delivery methods to fulfil orders from BP sites.