Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?

Screen Shot 2021-02-19 at 09.34.59

Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW