Lily's kitchen breakfast crunch

Lily’s Kitchen has named Sophie Birrell as its new marketing manager.

She joins the natural pet food company from GlaxoSmithKline where she has worked for 13 years on brands such as Lucozade, Ribena, Maximuscle, Horlicks and, most recently, Maxinutrition.

“I’m really looking forward to getting stuck in at Lily’s Kitchen,” she said. “I have a huge passion for animals and I can’t wait to use my experience to develop this precious brand.”