Wunda, the split pea-based milk alternative launched by Nestlé last summer, has been relaunched with a new design putting its hero ingredient at the core.
The brand’s new design emphasises the yellow split pea and Wunda’s taste and nutritional values in a crowded category.
As the product is made of yellow split peas, Nestlé said it was full of “good quality plant-based protein”, while also frothing well.
In addition to its high protein content, it is high in fibre, calcium, low in fat and sugar and is a source of vitamins D, B2 and B12.
The brand also raised the question, “can your plant-based drink say that?” about its nutritional capabilities compared with other alternatives.
“Wunda is a well-rounded solution which delivers on taste and nutrition,” said Vasu Read, senior brand manager for Wunda. “Its innovative recipe ensures that you can continue to have a frothy cappuccino and enjoy your breakfast with its neutral taste, while contributing to your daily calcium, protein and fibre intakes.”
Wunda has claimed that other plant-based milk alternatives do not provide the same nutritional benefits as some are not a source of protein or fibre and some are not low in fat.
It comes as competition in the plant-based dairy alternative category is hotting up, with research published by Glebe Farm last week taking aim at the provenance of rival oat milks such as Alpro, Oatly and Arla’s Jord.
“Shopping for a plant-based milk alternative can be an overwhelming experience when there are so many different choices available,” added Read. “One of the most important parts of choosing a milk alternative is making sure you get the nutrients you need for a healthy and balanced diet.”
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