Sainsbury's-Asda £1bn price pledge is eye-catching but mistimed

sainsburys asda composite

Sainsbury’s and Asda have promised to put £1bn back into shoppers’ pockets – but with Brexit and other inflationary pressures on the horizon, is their attention in the right place?

Subscribe to comprehensive insights on your industry to give you a competitive edge

Not a Subscriber? 

There’s more to discover…

Subscribe for instant access

Already a subscriber? Login here