What: Vegan Butternut Squash & Lentil Lasagne
How much: £2.45/400g
Why: This vegan lasagne is from Sainsbury’s Love Your Veg range of vegan and vegetarian ready meals and meat alternatives. It is comprised of butternut squash sheets layered with a lentil and tomato ragu, topped with a coconut-based white sauce and parsley crumb. Per 100g it contains 84 calories, 10.3g carbs, 3.2g protein and 2.8g fat.
Consumer verdict: Thirteen per cent of shoppers gave the product five stars, with feedback including “lovely sauce, love the idea of butternut squash sheets”, “lovely flavour and excellent price” and “excellent product”. Forty-five per cent of shoppers gave it four stars, praising its taste and flavour as well as noting its being “healthy”. Those who gave it one star (23%) didn’t like the taste or texture, with one branding it “tasteless and mushy” and another “bland and sloppy”.
Pre-trial purchase: 42%
Post-trial purchase: 32%
Better than what’s out there: 47%
Exciting new idea: 51%
Overall score: 36/50