All Butters & spreads articles
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Comment & OpinionEditor’s picks: price caps, politics and retail resets
This week’s issue features extensive coverage of the fallout to political suggestions of price caps, plus a big interview with the chief of UK Packaging PRO, and Focus Ons own label and butter – and much more
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Category ReportThe butter boom: how health and NPD are driving sales
As consumers turn their backs on UPFs, health-conscious shoppers are readopting butter as a cleaner label choice
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Category ReportButter growth in own label threatens brand dominance
Private label lines are faring better than branded ones. Own label value is up 11.6% on volumes that have risen 0.6%, while branded value is flat on volumes down 7.6%
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Category ReportShoppers focus on UPFs debate and provenance
Shoppers’ concerns about UPFs are driving a resurgence in block butters, aided by their perception as a ‘very natural product’
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Category ReportFlavoured butters fly thanks to recipe content
Searches for flavoured butter on Ocado alone have increased 184% year on year
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Category ReportSpreads NPD is healthy and fuss-free as sales slide
A survey in April by Vypr of 1,800 adults found 49.2% were worried about the processing involved in making spreads
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Category Report‘We’re walking this tightrope of staying true to our values’
Since its grocery debut in Sainsbury’s in 2023, it has snagged Waitrose, Ocado and Co-op listings and launched quirky variants including Truffle and Cinnamon Roll
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NewsAll Things launches butter into Tesco
The launch of All Things Salted and All Things Unsalted brings the brand into the UK’s largest retailer
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NewsBertolli launches butter-based SKU
Bertolli Spreadable with Butter and Olive Oil contains four ingredients: dairy butter, olive oil, water and salt
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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Comment & OpinionIf Flora really is up for sale, who’s going to buy it?
KKR has reportedly put Flora Food Group up for sale, just eight years after it won a hotly contested auction to buy the spreads group from Unilever
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NewsAnchor launches new campaign and packaging revamp
The ‘Let’s Get Absolutely Buttered’ campaign has been called the ‘most significant strategic evolution in eight years’ by Anchor, as it looks to shore up its position in an increasingly competitive dairy category
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NewsLurpak expands flavour range with Chilli & Garlic SKU
Lurpak Chilli & Garlic will roll out in a stick format into Morrisons and Ocado this month, with wider distribution from May 2026
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NewsSquirrel stars as Pip & Nut launches AI-generated TV ad
Despite relying heavily on AI as a production tool, the ad retains “full human creative direction” the brand said
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NewsAll Things secures £3.6m as cottage cheese demand soars
Specialist wellness and lifestyle investment firm The Equity Studio led the £3.6m round, with support from Access Industries and Active Partners, as well as other existing backers
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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NewsKerrygold launches spreadable variant with olive oil
The latest addition to the Kerrygold range blends rich Irish grass-fed butter with olive oil, water and salt
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NewsWyke Farms improves profits but warns more needed to build resilience
Wyke MD Rich Clothier warned ‘returns across the business still need to improve so we can continue to invest’
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NewsDuerr’s preserves profit with strong growth
Manchester marmalade maker Duerr’s has set firm its post-Covid recovery, with solid sales growth helping maintain the company’s return to profit
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RankingsDairy - butters & spreads 2025: ‘Challenging’ year amid inflation
Branded butters & spreads are on a slippery slope, and overall category volumes are in the red by 2.7%