All articles by Rob Brown – Page 19
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Analysis & FeaturesRevealed: choc & nut is Britain's ultimate ice cream
We’ve polled the nation on what their dream ice cream would be. And, courtesy of branding agency The Partners, here’s what it might look like…
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Analysis & FeaturesParlour tricks: how to pep up the ice cream fixture
Creative challenge: we asked retail design agency M Worldiwide to show us how ice cream could be better presented in store. Here’s how…
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Comment & OpinionMarketers come to their senses
A growing body of research is suggesting ways in which brands can use the senses to elicit certain emotional responses from consumers
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Analysis & FeaturesRevealed: What consumers really think about soft drinks
An exclusive poll for The Grocer has revealed high levels of support for a fizzy drinks tax and tougher regulation on the sale of energy drinks
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Analysis & FeaturesMonster is the most 'socially active' soft drink brand
Are BMX, big waves and boobs the only way to make a splash on Facebook? And why are many big brands not on it?
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Analysis & FeaturesBritain's biggest brands: prices drop due to supermarket wars
The escalating supermarket price war has helped drive down average prices of 41 of Britain’s 100 biggest grocery brands…
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Analysis & FeaturesBritain's Biggest Brands 2015: Who Has the Best Defence?
Brands are often used as pawns in the battle between supermarkets and the discounters. So who’s making the right moves?…
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Comment & Opinion
Grocery, politics, kitchens: What Britain's Biggest Brands say about us
Delistings, pricing disputes, tumbling prices… the claws are out in grocery these days
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NewsAdelie Foods acquired by HIG Capital
Urban Eat owner Adelie Foods was today snapped up by private equity house HIG Europe for an undisclosed sum.
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Comment & OpinionWho loves the sun? Ice cream success needn't be down to weather
Scandinavia shows ice cream growth is possible outside of sunny periods with product innovation
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Analysis & Features10 things you need to know about... frozen food
Frozen food is inferior to fresh, claim one in three Brits, and our squad of undercover shoppers says the frozen fixture is unclear and unhealthy. Meanwhile, freezer space in store is being squeezed. We’ve teamed up with retailers, brands and creative experts to find out how retailers can get shoppers skipping down the frozen aisle. Here’s how…
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Analysis & FeaturesRevealed: one in three say frozen food is inferior to fresh
Snobbery is rife in the frozen food aisle, with 30% of Brits (40% in the south west) saying ‘frozen food is for other people’
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Analysis & FeaturesCreative challenge: How to freshen up the frozen fixture
How can we retailers shoppers skipping down the frozen aisle? We’ve teamed up with retail design agency M Worldwide to come up with some answers…
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Analysis & FeaturesCreative challenge: Frozen ready meals can be sexy
How can frozen food players attract consumers that usually steer clear of the category and develop products to tap current trends in grocery?
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Analysis & FeaturesClarence is gone... but Birds Eye ups ad spend by 70%
We’ve crunched the numbers on as spend with Ebiquity, to bring you the lowdown on who’s been flashing the cash on frozen food advertising in the past year. Tuck in…
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Analysis & FeaturesWeight Watchers is frozen's most social brand
Lavish multimedia content isn’t the only way to cause a stir on Facebook. Frozen food’s biggest brands have another tactic: give away free food…
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NewsFairtrade CEO criticises discounters' approach to Fairtrade
Aldi and Lidl need to increase their commitment to the Fairtrade Foundation if farmers in the developing world are to avoid falling casualty to the UK price war
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Analysis & FeaturesBirds Eye Inspirations: most successful new product of 2014
Birds Eye Inspirations has defied a slump in the frozen fish and meat category…
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NewsRise of discounters contributes to fall in Fairtrade sales
Exclusive research shows that Aldi and Lidl are harming sales of the ethical brand
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Comment & OpinionDo shoppers still care about Fairtrade?
Sales of Fairtrade certified goods have declined by 4.7%, so are shoppers turning away from the brand?