All articles by Rob Brown – Page 18
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Analysis & FeaturesA masterclass in social media by proxy
By going digital, Mattessons has been able to target the YouTube generation
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Analysis & FeaturesHot drinks: a microcosm of grocery 2015
If you want to know what’s been going on in grocery this past year, take a look at the hot beverages market
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Analysis & Features10 things you need to know about... Free-from
We’ve quizzed consumers and retailers, trawled the world’s supermarkets to find the hottest new trends and much more. One thing’s clear: the future is free-from. It starts here…
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Comment & OpinionBritain’s boozy secrets revealed
Brits have a reputation for boozing. We knock back the equivalent of 10 litres of pure alcohol each every year, according to…
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NewsCoca-Cola Life hits £26.5m in UK sales in its first year
The line was launched in September 2014 as a lower-sugar alternative to regular Coke
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Category ReportSports Nutrition Category Report 2015
As participation in endurance sporting events booms, sports nutrition is flying. Who’s in front?
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Comment & OpinionMatthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
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Comment & OpinionRevealed: The booziest Bond and what it means for the spirits market
A partnership with 007 can pay big for brands
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Comment & OpinionIs the sun setting for the breakfast biscuits success story?
Nearly one in four (38%) Brits think they’re a total fad, according to a poll for The Grocer
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NewsHamleys’ hot tips bring glad tidings to battery makers
While the market might have gone a bit flat, a new list of Christmas must-have toys will bring cheer
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NewsHalloween fancy dress safety is better, retailers assure parents
Halloween fancy dress safety standards have been stepped up after a Watchdog exposé of the fire risk of such products…
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Analysis & FeaturesCreative challenge: How can chocolate appeal to chaps?
Sweets are for kids; chocolate is for women; both are unhealthy and neither are typically aimed at men, sportspeople or those with active…
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Analysis & FeaturesVideo: How does Cadbury put the puddles in Puddles?
We’ve sent category reports editor Rob Brown to Cadbury’s Bournville R&D kitchens to get the low down on the brand’s latest launch…
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Comment & OpinionWhere’s the chocolate brand for the sophisticated, mature man about town?
Chaps don’t do really do chocolate. The sector’s focus is overwhelming feminine; think Audrey Hepburn munching on a Galaxy as…
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Comment & OpinionBuckfast Tonic Wine's vision for growth is far from cloistered
The 15% abv tonic wine, currently Britain’s 104th biggest booze brand, has its sights set on entering the top 100
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RankingsBritain's 100 Biggest Alcohol Brands: who's come up trumps?
Our survey of Britain’s Biggest Alcohol Brands in association with Nielsen shows the game’s got tougher
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RankingsBritain's Biggest Alcohol Brands: the Wild Cards
Five of the top 100 brands in last year’s report have fallen out of our ranking, replaced by high growth newcomers. But the UK’s biggest booze companies have no shortage of fast-growing contenders
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RankingsSmirnoff is fastest growing booze brand in Britain
Smirnoff vodka is Britain’s fastest growing booze brand in The Grocer’s 2015 ranking…
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RankingsBuckfast booms to close in on top 100 booze brands listing
Buckfast Tonic Wine is on the verge of breaking into our ranking of Britain’s 100 Biggest Alcohol Brands…
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NewsSoft drinks can't tap water's growth
There’s been a 13% increase in tap water’s appearances in the packed lunches (and other carried out meals) of Britain in the past year