All articles by Rob Brown – Page 20
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NewsCoke takes ‘one brand’ marketing global with new campaign
New campaign will for the first time see Coke, Diet Coke and Coke Zero appear together in 10 TV ads across the world
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NewsCadbury vows fightback after £10m Easter loss
Cadbury is gearing up for a spring offensive as cracks have begun to appear in its dominance of the Easter egg market
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NewsPrice war wipes £1bn off fresh food sales
Nearly a billion pounds have been wiped off supermarket fresh food sales in the past year
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Analysis & FeaturesTop Products Survey 2015
It’s our biggest ever Top Products Survey, covering 967 products in 112 categories, worth £110bn
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Analysis & FeaturesA masterclass in social media by proxy
By going digital, Mattessons has been able to target the YouTube generation
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Analysis & FeaturesHot drinks: a microcosm of grocery 2015
If you want to know what’s been going on in grocery this past year, take a look at the hot beverages market
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Analysis & Features10 things you need to know about... Free-from
We’ve quizzed consumers and retailers, trawled the world’s supermarkets to find the hottest new trends and much more. One thing’s clear: the future is free-from. It starts here…
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Comment & OpinionBritain’s boozy secrets revealed
Brits have a reputation for boozing. We knock back the equivalent of 10 litres of pure alcohol each every year, according to…
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NewsCoca-Cola Life hits £26.5m in UK sales in its first year
The line was launched in September 2014 as a lower-sugar alternative to regular Coke
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Category ReportSports Nutrition Category Report 2015
As participation in endurance sporting events booms, sports nutrition is flying. Who’s in front?
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Comment & OpinionMatthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
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Comment & OpinionRevealed: The booziest Bond and what it means for the spirits market
A partnership with 007 can pay big for brands
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Comment & OpinionIs the sun setting for the breakfast biscuits success story?
Nearly one in four (38%) Brits think they’re a total fad, according to a poll for The Grocer
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NewsHamleys’ hot tips bring glad tidings to battery makers
While the market might have gone a bit flat, a new list of Christmas must-have toys will bring cheer
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NewsHalloween fancy dress safety is better, retailers assure parents
Halloween fancy dress safety standards have been stepped up after a Watchdog exposé of the fire risk of such products…
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Analysis & FeaturesCreative challenge: How can chocolate appeal to chaps?
Sweets are for kids; chocolate is for women; both are unhealthy and neither are typically aimed at men, sportspeople or those with active…
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Analysis & FeaturesVideo: How does Cadbury put the puddles in Puddles?
We’ve sent category reports editor Rob Brown to Cadbury’s Bournville R&D kitchens to get the low down on the brand’s latest launch…
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Comment & OpinionWhere’s the chocolate brand for the sophisticated, mature man about town?
Chaps don’t do really do chocolate. The sector’s focus is overwhelming feminine; think Audrey Hepburn munching on a Galaxy as…
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Comment & OpinionBuckfast Tonic Wine's vision for growth is far from cloistered
The 15% abv tonic wine, currently Britain’s 104th biggest booze brand, has its sights set on entering the top 100
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RankingsBritain's 100 Biggest Alcohol Brands: who's come up trumps?
Our survey of Britain’s Biggest Alcohol Brands in association with Nielsen shows the game’s got tougher