All articles by Rob Brown – Page 20
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Analysis & FeaturesClarence is gone... but Birds Eye ups ad spend by 70%
We’ve crunched the numbers on as spend with Ebiquity, to bring you the lowdown on who’s been flashing the cash on frozen food advertising in the past year. Tuck in…
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Analysis & FeaturesWeight Watchers is frozen's most social brand
Lavish multimedia content isn’t the only way to cause a stir on Facebook. Frozen food’s biggest brands have another tactic: give away free food…
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NewsFairtrade CEO criticises discounters' approach to Fairtrade
Aldi and Lidl need to increase their commitment to the Fairtrade Foundation if farmers in the developing world are to avoid falling casualty to the UK price war
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Analysis & FeaturesBirds Eye Inspirations: most successful new product of 2014
Birds Eye Inspirations has defied a slump in the frozen fish and meat category…
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NewsRise of discounters contributes to fall in Fairtrade sales
Exclusive research shows that Aldi and Lidl are harming sales of the ethical brand
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Comment & OpinionDo shoppers still care about Fairtrade?
Sales of Fairtrade certified goods have declined by 4.7%, so are shoppers turning away from the brand?
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Analysis & Features10 things you need to know about... bagged snacks
There are big opportunities in bagged snacks. Our latest digital feature reveals all…
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Category ReportFocus on Infant Care
With half of big brand babyfood products ‘sweet,’ according to a survey, how can manufacturers make dentists smile again?…
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NewsWhole Earth catching up on Sun-Pat as nut butter sales surge
Sales of peanut butter have overtaken marmalade after a year of intense NPD and marketing…
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Analysis & FeaturesTop Products Survey 2014: Total War
The price war has gone nuclear. Morrisons dropped the bomb in March, issuing the mother of all profit warnings as it slash…
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Analysis & FeaturesAlcohol: Prosecco tops an uplifting year for alcoholic drinks
Heroes emerge from the unlikeliest of places at times of war. In the price war, they’ve stepped out of the booze aisles…
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Analysis & FeaturesSherry and port given a 21st-century makeover
The Grocer commissioned global branding agency Coley Porter Bell to blow the proverbial dust off port and sherry and drag them into the 21st century…
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NewsMore Brits drinking at home as pub sales carry on falling
Brits are boozing more at home as drink sales in pubs continue to fall, according to exclusive research for The Grocer…
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Analysis & FeaturesThe top 10 global hot beverage innovations: in pictures
We scour the wonderful world of global hot beverages innovation for the most out-there brews you’re likely to see.
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Analysis & FeaturesTwo thirds of tea drinkers would pay more for a cuppa
More than two thirds of tea drinkers would pay more for a cuppa, according to an exclusive poll for The Grocer.
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Analysis & Features10 things you need to know about... ice cream
Ice cream is one of grocery’s hottest tickets right now. The second in our series of exclusive digital features reveals why…
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Analysis & FeaturesFifth of young people eat a tub of ice cream in one sitting
One in five young people regularly eat 500ml tubs of ice cream – five times the recommended serving size – to themselves in one sitting, an exclusive poll for The Grocer has revealed.
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Analysis & FeaturesFrozen yoghurt sets its sights on Britain's freezers
Frozen yoghurt sales have surged by a third in the past year, according to research carried out exclusively for The Grocer.
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Analysis & FeaturesTesco Finest tops our ice cream taste test: video
We asked our digital panel to review four recent ice cream launches from Tesco Finest, Heston from Waitrose, Snog and Bessant & Drury…
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Analysis & FeaturesIce cream ad spend surges with Magnum leading the way
Ice cream’s top 10 advertisers have spent £9.3m, a rise of 30.7%, on ad space alone.